An interview with Heather Brook, Artstart Director.
Artstart, a celebrated nonprofit based in Sonoma County, has been nurturing the next generation of artists since 1999. Over the past 25 years, the organization has guided more than 2,000 apprentices between the ages of 14 and 22—many from underserved communities—through hands-on art projects that leave a lasting mark on the local landscape. With a mission rooted in mentorship, education, and community impact, Artstart uses the power of visual arts to help young people find their voices, develop professional skills, and contribute meaningfully to the world around them. Each mural, sculpture, and collaborative installation tells a story of creative expression, transformation, and opportunity.
Kary Hess: What is the structure of Artstart’s Apprenticeship Program?
Heather Brook: Artstart apprenticeships are open to creative Sonoma County youth, ages 14-21 years. This entry-level program focuses on learning technical art skills and professional development. Participants receive guidance on artist statements, resumes, marketing strategies, as well as collaboration and leadership skills. During a typical 3–6-week session, apprentices work with our lead and junior artists on assigned projects, from large-scale murals and mosaics to smaller projects such as mosaic park benches and more. Projects have been funded by a grant through city or county government or by a private client commission. The apprenticeship sessions aim to provide artistic mentorship and guidance in a real-world setting. Apprentices are expected to treat this program like a job: be on time and focused.
KH: Could you discuss the role of public art in community identity, particularly in the context of Artstart’s installations?
HB: We believe public art is essential to cultivating community identity. Our installations in Sonoma County reflect the diverse stories and values of our residents, especially those from underserved backgrounds. By collaborating with local organizations and mentoring young artists, we create artwork that not only beautifies spaces but also sparks dialogue and connection among people. Our murals, sculptures, and other installations serve as a source of pride, encouraging a sense of belonging. Through these artistic expressions, we aim to inspire unity and enrich the cultural fabric of our community, highlighting the transformative power of creativity.
KH: How has Artstart’s mission evolved since it began in 1999?
HB: For over 25 years, we have focused on community art projects that promote creativity and connection. Artstart is committed to evolving our programs to better serve local youth and artists through collaboration. Our goal is to expand our offerings to include more artists and art forms, which we hope will enhance our community’s creative landscape. We prioritize civic engagement, social change, and holistic experiences for youth, and always emphasize artistic development, personal growth, and inclusivity. As we navigate rising costs and regulations, securing funding remains crucial. We are grateful for the generous support from our community, which is vital for our ongoing success.
KH: Projects like Art on the Streets for Cleaner Creeks combine art with environmental stewardship. The TRASH (The Recology Artstart Student Hub) program is a unique initiative focusing on sustainability. What inspired the creation of these programs, and how do they integrate environmental consciousness into art education?
HB: Art on the Streets for Cleaner Creeks inspires community stewardship by encouraging participants to engage with their environment. Participants develop a sense of ownership and are empowered to take meaningful action in their communities. Ultimately, it cultivates a long-term commitment to a healthier, more sustainable future for everyone. We are also so excited to announce that we were a recipient of the Impact 100 Redwood Circle Grant for the TRASH pilot program!
KH: Congratulations! How can community members also support Artstart’s mission, whether through volunteering, donations, or participation?
HB: Community members can support us in many ways: by serving on the board of directors, assisting with special events, fundraising, marketing, or providing hands-on help like art assistance or repairs. Donations are also crucial; financial contributions help fund programs, artists, apprentices, and supplies. We have opportunities to mentor our youth as a lead artist, or as a teaching artist during our sessions. If you have unique skills or ideas on how you can contribute, don’t hesitate to reach out. Every effort, big or small, helps empower the community through art.
Artstart
artstart.us
317 Sutton Place, Santa Rosa
Apprenticeships: artstart.us/apprenticeship
Lead Artists:artstart.us/leadartistprogram
Volunteering: artstart.us/volunteer
Donate: artstart.us/donate
The Recology Artstart Student Hub (TRASH) program: artstart.us/trash
