(LISTEN NOW: 16 mins): This week, we’re talking with Clark Wolf about Oliver’s Market’s 25-percent-off local produce sale—and what its partnership with the farmer-owned F.E.E.D. Cooperative means for Sonoma County growers, shoppers and the regional food system.
Clark explains how F.E.E.D. connects small farms with grocery stores and restaurants, allowing more locally-grown food to reach customers while helping farmers sell beyond their stands and weekly markets. From there, we mark National Avocado Day (get your local avocados when they have them from Sonoma’s Seven Moons Farm at the Sonoma and Santa Rosa farmers’ markets) before turning to more serious concerns about contaminated lettuce, large-scale agribusiness and the risks associated with pre-chopped, bagged salads.